June 7th 2018 –The UAE’s first car manufacturer forms first ever team to drive at America’s second oldest
motorsport event.

On June 24th the UAE’s first ever car manufacturer, Jannarelly, will also become the first emirates-based enterprise to take part in the America’s second oldest motorsport event, at the 102nd anniversary of Pikes Peak International Hill Climb in Colorado.

In a truly home-grown endeavour, a specially developed version of Jannarelly’s Design-1 sportscar will feature as the honoured ‘Official Safety Car’ (OSC); designed, developed and operated by a team co-formed with the also Dubai-based, PureDrive Automotive, and supported by the likes of Pirelli, Fyshe-Adidas Motorsport, Tag Heuer, Gran Tourismo and CARS Automotive Relocation Services.

Speaking on the joint-venture, Jannarelly Co-Founder, Anthony Jannarelly, said: “Providing the OSC through our partnership with PureDrive is a fantastic introduction to the racing world. Pikes Peak is all about twisty roads and pure thrill, so this is the perfect playground to enjoy the driving experience of our retro-futuristic Design-1. Our goal is to establish a long relationship with PureDrive and PPIHC, learn this year, and start competing in 2019”.

At its heart, the Design-1 has much in common with PPIHC; wrapped within the 1960’s inspired body is a raw and emotive spirit, honed by people of passion, to immerse it’s subjects in truly unique experience. Packing +320BHP and weighing only 810KG in standard guise, the car offers supercar bating performance whilst the absence of inhibiting electronic aides allows the driver to retain a level of connection missing from the modern driving experience. Jannarelly’s design philosophy also allows the car to be mechanically & aesthetically tailored to the exacting requirements of each individual client.

From the outset, Anthony was adamant that the Design-1’s exclusivity should only be reflected in it’s strictly limited production numbers, not the price. The result is that an example can be yours for only US$90,000/£67,000 in base spec! Currently, it is still possible to reserve one of the 30 ‘Launch Edition’ vehicles; fans of PPIHC may be more interested, however in the ‘Pikes Peak Edition’, limited to just 10 examples for 2018 and co-developed by PureDrive Automotive. This Special Edition vehicle will feature upgrades such as Ohlins suspension, carbon fibre aero pack and sports exhaust to name a few.

Theodore Measures, Director of PureDrive Automotive, echoed Anthony’s passion for this project, stating, “For our team, this represents an exciting opportunity to deploy a diverse range of skills, knowledge, experience and contacts assembled through provision of both our industry-facing consultancy services and public-facing luxury rental, driving tours and experiences.”

Stay up to date on the team’s journey over the following social channels: