Dubai Autodrome and TAG Heuer announce exciting motorsport partnership

Dubai Autodrome and TAG Heuer announce exciting motorsport partnership

Luc Decroix, General Manager TAG Heuer Middle East with Dubai Autodrome's Hamish Brown

Dubai Autodrome is proud to announce TAG Heuer as a leading partner, together they will strive to promote and develop motorsport in the UAE through a variety of initiatives while forging a natural collaboration between two organisations which are passionate about motor racing.
TAG Heuer, founded 1860 by Edouard Heuer, is one of the largest and most desired brands in the luxury watch industry which has been synonymous with motor racing throughout the advent of the sport which began in earnest back in the early 1900s.
Since then the company has developed a rich heritage at the highest level in all sports, but particularly in motorsport and Formula 1 where the TAG Heuer is actively involved with Vodafone McLaren Mercedes team and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours and the Automobile Club de Monaco with the prestigious Monaco Grand Prix.
Historically the company has an impressive legacy in sports that includes their involvement in the Olympic Games in the 1920s, their role as official timekeeper for Formula One in the 1990s, a long standing association with Ferrari in F1 through the sixties and seventies and the legendary Indy 500 race.
Luc Decroix, General Manager TAG Heuer Middle East, explained, “Since TAG Heuer was founded back in 1860, motorsport has been anchored in the company’s DNA. The company has always been passionate about cars and motorsport. Our clocks adorned the first car dashboards and we have since evolved into a brand which is synonymous with motorsport. Watches and performance sport cars have much in common as they are all about mechanics, engineering and complicated machines.”
“For TAG Heuer the partnership with Dubai Autodrome creates a natural synergy which allows us to be involved in the growth of motor racing in the UAE and we will be using it as a vehicle not only to promote our brand, but importantly to promote the local motor racing scene at the same time,” explained Decroix of the new partnership with Dubai Autodrome.
Dubai Autodrome General Executive Hamish Brown commented, “Tag Heuer has an impressive and famous legacy in motorsport and for them to come on board as a leading partner is fantastic for Dubai Autodrome. It allows TAG Heuer to be involved in our events, providing a platform for our organisations to explore and develop initiatives which can impact positively on the local motorsport scene.”
Immediate plans include the branding a specific areas of Dubai Autodrome and Kartdrome with distinctive TAG Heuer advertising, while providing TAG Heuer product prizes for UAE national racing competitors in the form of watches and the company’s exclusive eyewear.
One of the key elements of the partnership between Dubai Autodrome and TAG Heuer will be to initiate and develop projects with the goal to promote motorsport at a national level.
In the Middle East TAG Heuer has UAE rallying legend, ATCUAE president and FIA vice president Mohammed Ben Sulayem as one of its brand ambassadors, which also include an array of superstars of the silver screen and the sporting world

facebook feed

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

2 hrs ago

F1

Highlights from an action-packed brawl on the streets of Monte Carlo ๐Ÿ’ช ... See Less

Comment on Facebook

The thing about Gutiérrez is to consult with his psychologist, that the damages are not activated does not mean that you drive without respect, you cannot put the car where it does not fit, fantastic boot race, it was not the best circuit to debut in a virtual race and if He is not caught in the accident, he would have been in the top 3, I hope he dared to participate again, Lecler very clean.

Turn damage on for Christ sake will prevent a lot of the stupid driving and dive bombs

Gutierrez should play E roulette tonight. He hit everything else in Monaco, odds are he will hit his number or color as well

Turning damage off was a big mistake. Just became intentional wall riding for most. It somewhat disconnects risk and reward.

Can’t run this with damage on, just takes away the spectacle and not very interesting to watch when crashing into each other like this

Some shocking driving there. And people wonder why very few take it seriously. Crank damage up to 100% and let's see them

Thats a joke Man... IRL that race over in the 1st lap.

Gutierrez is an absolute jerk and shouldn't be allowed to participate! He should go to a fair in Mexico and drive bumper cars...

Hey F1. You should have a night race at Monte Carlo and just add lights. I think it would be pretty cool.

Good for a laugh, it would be like competitive louge.

I feels like watching mini4WD series using barrier to turn lol Fun to watch, in not F1-serious like

Oh this virtual thing is just lost. Loss of value in material, society and spirit. But who would compare?..

No damage is just horrible, full of punts and wallriding

Action? Come on guys, activate damages, they are real drivers!

“He wants to play bumper car or something” - everyone to Gutierrez - 2020

Esteban Gutierrez driving was just shameful. I realize it's a video game... but even for a video game his driving was stupid.

No damage is bullshit. Grow up.

If they had damage on, only Russell would have finished the race ๐Ÿ˜€

So many people complaining, don't watch if it's so repulsive to you.

Must put damage on... it is a carnage going on there!

F1 needs a no damage mode ๐Ÿ˜‚

These have been great, hope they continue!!

Gutiérrez torpedoed everyone Pastor will be proud of him

Esteban Gutierez just enjoying the map like Mario Kart ๐Ÿ˜‚

Damage was needed to make it feel a bit more realistic

View more comments

5 hrs ago

F1

A mini-epic ๐ŸฟAlex Albon and Arthur Leclerc fight for P4 in the closing laps of Sunday's Virtual Monaco Grand Prix ๐Ÿ‘ ... See Less

Comment on Facebook

Gutierrez ruined the race outcome. I expect that kinda bumper cars from nascar. I’d why I quit that series. Altho it sounds like it pleased some folks. Well, there’s always the real thing, and bikes. flat track, moto, and. Enduro’s. Something for everybody. Hope the next one is cleaner.

I would loooooove to get relevant F1 news without fantasy races and fluff. Is there a F1 page just for that? I realize everyone is struggling to stay relevant but fantasy racing is not what I signed up for.

Another Ferrari driver who can't handle being passed

Turn on damages. What a mess it look like kids driving today ...

More exiting than real F1.. says enough!

It looks fake and it is...multiple collisions, no damage, no nothing. It’s just not interesting.

Enough of this. Bring back the real deal

Glad they made titanium front wings and sidepods.

Super unrealistic...

Do people look at this crap really only stockcar racing

Good old Karting move ๐Ÿ‘

The fact these guys race with no damage is sad.

Never seen such racing in Monaco.

turn damage on so we can really have fun watching drivers survive monaco.

Is that Blackpool GP coz they drive like they were on the Dodgems?!

He went through where Max couldn't get past Hamilton last season

๐Ÿ˜ฎ๐Ÿ‘๐Ÿป Good luck

I think they should have had damage on

Turn on the damage

Gutierrez is the Pagenaud of F1

100% Prost v Senna

In real life that's a 10 sec penalty God I love these virtual races

Súper real los golpes que se dan y siguen como si nada...๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ

Isso pq vcs não viram o que fizeram em romrom17 .com hilariante!

Si los duelos en monaco fuera asi en vida real, no me quiero imaginar las demas carreras jaja

View more comments

5 hrs ago

F1

Charles Leclerc was a bit GUTted! ๐Ÿ˜ฎ ... See Less

Comment on Facebook

Not watched this rubbish. They need to do a kind of battle royale style event where everyone has damage on, except kyviat and the last person to be torpedoed wins.

Bad luck for Charles on that point. Two years ago breaks failure and now this๐Ÿ˜‚

Why are some people so angry on this thread because wheels didn't fly off a virtual car? Lockdown really hitting hard ๐Ÿ˜‚

No damage... It's just a laugh that you need the settings for 5 year olds...

Honestly what Esteban today did was dirty... unacceptable, was watching Marcel Kiefer's stream and he was raging and swearing!

Just get to real racing already. This virtual racing wore out a month ago. NASCAR has started and IndyCar starts June 6th.

These clips only remind me how barren my life is without F1 lol. I can't find any enthusiasm for these Mario Kart races.

๐Ÿ˜ c'mon now...turn on damage and get all the F1 drivers involved. Have your "celebrity" races elsewhere. ½points for virtual races and add them to whatever is earned when the actual season resumes.

Can we get a full contact death match mode with weapons please? Please!

Someone appears to have driven through Leclercs car, ghostlike, as if made of ectoplasm...

You have overdone it with the "virtual" grand Prixs.I am a gamer and a FORMULA 1 fan myself but just the marketing exaggeration and promotion of all these tends to become boring, at least for those who spend a lot of time with pure Formula 1 things.Even the the E-league was better organized...

If they're going to play a game with ridiculous physics and no damage, why don't they just play Call of Duty. That's about as close to real war as this F1 game is to car racing.

Alright, it's funny if everyone agrees to go full Mario Kart mode. Not if a couple decides to torpedoe everyone while the rest is actually trying ro race. Either implement some set of rules or just switch to Mario Kart for this series. It was funny, now it's just ridiculous.

What no damage. That the whole point of f1

Leclerc and Monaco is just not a good combination.

What a load of sh*te this is honest. May as well watch them all playing mario cart. Utterly pointless.

Here for all the ItS nOt ReAlIsTiC comments. No kidding, it's a video game.

The handling on the Codemasters games will always be rubbish, far from realistic, useless.

Get a grip ya whining bastards! Yes, there's a bit of overzealous driving...so what! It's a bit of fun and at least a little entertainment for us while there's no real F1.

it was the worst virtual gp please turn on damage

Les mecs ils jouent sans les dégâts...trop la honte serieux quand nous on jouent en réel

also Esteban seems to be like five years child who chrashing into everything

They really need to mount guns and oil slicks and mix things up. ๐Ÿ˜œ

Wow he even crash in virtual race.

N'importe quoi et croire que les gens regardent ça . Je suis très fan et je regarde autant de grand prix que possible mais a regarder des gamins joué Dsl

View more comments

9 hrs ago

MotoGP

An emotional day for all involved as Tatsuki Suzuki handed SIC 58 Squadra CORSE victory at the circuit named after the late Marco Simoncelli โค๏ธ

Relive the highlights from the #SanMarinoGP! ๐Ÿ‡ธ๐Ÿ‡ฒ
... See Less

Comment on Facebook

What an emotional race. Amazing.

Refunds???????

Dominik Leder

en ik ook

Fatima Benard segundo 35 cuando voy conduciendo y me envías un mensaje

Ricardo Blokzijl Nathalie Blokzijl, dat weekendje gaat jammer genoeg dit jaar niet door

View more comments

9 hrs ago

24H Series

Yesterday during the 12H MONZA, Munckhof Racing powered by No Fear Energy Drink and Ciceley Motorsport side by side during the race! ๐ŸŽ๏ธ๐Ÿ’ฅ

#thisisendurance #24hseries #24hseries2020 #motorsport #12hmonza #racing #iracing #esports
... See Less

Yesterday during the 12H MONZA, Munckhof Racing powered by No Fear Energy Drink and Ciceley Motorsport side by side during the race! ๐ŸŽ๏ธ๐Ÿ’ฅ

#thisisendurance #24HSERIES #24HSERIES2020 #motorsport #12HMONZA #racing #iracing #esports

9 hrs ago

MotoGP

How does Valentino Rossi VR46 Official describe himself? ๐Ÿค”
Does he like pineapple on a pizza? ๐Ÿ๐Ÿ•
What's his favourite #MotoMonster Energy Yamaha MotoGPhis and more about the Monster Energy Yamaha MotoGP rider in our Quick Fire questions โ‰๏ธ
... See Less

Comment on Facebook

Optimistic in 2018 to enjoying my soft pizza from bridgestone with mayonaise in the beach at sunset with coffee and gain cardio of my dogs just to funny ๐Ÿ˜†๐Ÿ˜†โœŒ๏ธ

Gotta love that guy! ๐Ÿคฃ what if your cat finds out about that dog mishap?? ๐Ÿ™ˆ Also: pineapple on pizza is THE BEST! I’m sorry but it’s true ๐Ÿ˜

Looking forward to racing again . You look really good , relaxed & happy. You will always be No 1 . โค One kiss x

Ahhhh - I got all of these right (except the mayonnaise on pizza but that’s definitely more acceptable than pineapple ๐Ÿคข). Always makes me smile ๐Ÿ˜Š x

Vale you are really Amazing!!!! Good luck!!! We Love โค๐Ÿ’› YOU!!!!

Always smiling our Vale !! and of course optimistic. I love him ๐Ÿฅฐ. I hope to see you soon on the track. ๐Ÿ˜‰

Valentino looks like he needs that beard filling makeup pen that’s all the target on FB

My Boy, and no pineapple, I'm allergic. XX

Like the longer hair, not the beard... You can shave, you don't need the barber for that....

Only you were allowed to switch the tyres from Michelin to Bridgestone.. What a shame!

Maybe they should do this for all the riders????

FFS!! Enough of the fan-boy shite MotoGP!! ๐Ÿคฌ Let's see something about other riders. You have 82 others to choose from!

Mayonnaise on a pizza? In Italy? It must be an Uccio thing, there's no other explanation... ๐Ÿคฃ๐Ÿคฃ๐Ÿคฃ

Pizza with mayonnaise??????

Hahahaha "forbidden." #pineappledoesnotbelongonpizza

T-shirt salesman

rossi: mayo pizza cooks: WHAT A GENIUS he must be 200+ iq

I love this guy...

Hello mester Rossi we miss you, Go go go

Ah Vale!.. la pizza con la maionese proprio non si può sentire!!!!๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ

Go put some beard

Legend. Forza

Che cazzo dici Vale? Mayonnaise su pizza? Perche no Vegemite?!? ๐Ÿคฃ๐Ÿคฃ๐Ÿค™๐Ÿค™

RETIRE already!!!!!!!!

Jamais de sous titre sur vos vidéos sa commence à être lourd

View more comments

Load more