Dubai Autodrome and TAG Heuer announce exciting motorsport partnership

Dubai Autodrome and TAG Heuer announce exciting motorsport partnership

Luc Decroix, General Manager TAG Heuer Middle East with Dubai Autodrome's Hamish Brown

Dubai Autodrome is proud to announce TAG Heuer as a leading partner, together they will strive to promote and develop motorsport in the UAE through a variety of initiatives while forging a natural collaboration between two organisations which are passionate about motor racing.
TAG Heuer, founded 1860 by Edouard Heuer, is one of the largest and most desired brands in the luxury watch industry which has been synonymous with motor racing throughout the advent of the sport which began in earnest back in the early 1900s.
Since then the company has developed a rich heritage at the highest level in all sports, but particularly in motorsport and Formula 1 where the TAG Heuer is actively involved with Vodafone McLaren Mercedes team and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours and the Automobile Club de Monaco with the prestigious Monaco Grand Prix.
Historically the company has an impressive legacy in sports that includes their involvement in the Olympic Games in the 1920s, their role as official timekeeper for Formula One in the 1990s, a long standing association with Ferrari in F1 through the sixties and seventies and the legendary Indy 500 race.
Luc Decroix, General Manager TAG Heuer Middle East, explained, “Since TAG Heuer was founded back in 1860, motorsport has been anchored in the company’s DNA. The company has always been passionate about cars and motorsport. Our clocks adorned the first car dashboards and we have since evolved into a brand which is synonymous with motorsport. Watches and performance sport cars have much in common as they are all about mechanics, engineering and complicated machines.”
“For TAG Heuer the partnership with Dubai Autodrome creates a natural synergy which allows us to be involved in the growth of motor racing in the UAE and we will be using it as a vehicle not only to promote our brand, but importantly to promote the local motor racing scene at the same time,” explained Decroix of the new partnership with Dubai Autodrome.
Dubai Autodrome General Executive Hamish Brown commented, “Tag Heuer has an impressive and famous legacy in motorsport and for them to come on board as a leading partner is fantastic for Dubai Autodrome. It allows TAG Heuer to be involved in our events, providing a platform for our organisations to explore and develop initiatives which can impact positively on the local motorsport scene.”
Immediate plans include the branding a specific areas of Dubai Autodrome and Kartdrome with distinctive TAG Heuer advertising, while providing TAG Heuer product prizes for UAE national racing competitors in the form of watches and the company’s exclusive eyewear.
One of the key elements of the partnership between Dubai Autodrome and TAG Heuer will be to initiate and develop projects with the goal to promote motorsport at a national level.
In the Middle East TAG Heuer has UAE rallying legend, ATCUAE president and FIA vice president Mohammed Ben Sulayem as one of its brand ambassadors, which also include an array of superstars of the silver screen and the sporting world

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12 minutes ago


What a dramatic start we saw at Silverstone! 😱

Thankfully, Fabio Quartararo and Andrea Dovizioso were able to walk away from this scary crash! 💥

#BritishGP 🇬🇧
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Never nice to see anyone hit the tarmac that hard. I think it could’ve been a proper scrap at the front if they had both been in the mix

Heartbroken for Dovi

Athleticism of MotoGP riders are amazing.. be safe.

Dovi was lucky to walk away from that .

Buona guarigione di tutto cuore doviiiiii sei se un grande ciaoooooo


I would say even fabio was rrally lucky, not to get hit by dovi's bike

I was right next to this incident, both Dovi and Fabio were limping as they walked away, hope both are ok, what a fantastic race, Rins and Marc in a dogfight to the end, top day !!

Whoa that Ducati was lit on fire faster than ever

Hope Dovi will be well

Get well soon Fabio and yellow fans hero in Austria (Andrea Dovizioso).

Hope they're ok.

Get well soon.. A big thanks to Quart and Dovi, Rossi got the 4th or else he will be 6th 😂

I just hope that Dovi is okay that was a terrible thing to watch.

Such a bad luck for Dovi 🤷🏻‍♂️

Fabio was lucky because Dovi didn’t hit him.

Kiattisak Prachumdang สุดปอดสุดโค้ง

Laura Fellows should of watched it 🤦‍♂️

Dammmm! Hope they all ok

Saofee Hengtakaeh โดวิเมื่อวาน


Trop fougueux le rookie 😂😂

파빙구 ㅠㅠㅠㅠ

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42 minutes ago


"I've beaten two legends: Rossi in Texas and Marquez today" - Alex Rins

Here his reaction after his impressive last corner win yesterday! 🏆

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A fantastic rider with an amazing machine!!! Congratulations Álex Rins!!!

Spectacular effort, congratulations on an awesome win.

A superb race Alex. Once more, Congratulations. You certainly deserve them. A remarkable finish and fight till the finish line. This is what Moto GP should be all about. Great job 😉

So, MM can be beaten at his own game. Every dog has its day.

Credit where it's due, great ride. The Suzuki is where Yamaha should be.

During the race Rin's was definitely by far the better rider💪🏼+ the bike Suzuki performed well under pressure 🔥..


Love this guy so honest not like MM93

And the coverage kept showing the yamaha pit why



Il lui as mis sa dose au Marquez. 2 gp de suite qu'il se fait cramer 😂😂😂 #marqueznecongelepluslecarburant

What an honest guy. It must feel great to defeat two of the greatest legends the MotoGP has to offer

Masa I follow markes td,I rasa motor dia tak la laju mane pun..sebab lepas potong rossi terus I cucuk angin motor dia..hahaha


Epic in the last corner... Bravo Alex 🏆

What happened to all the fans that said MotoGP is boring?


Great race to watch. Great win by Rins.


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13 hrs ago


Which team has impressed you most so far in 2019? ... See Less

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I'm a Mercedes fan but have to say McLaren have done an amazing job this year considering their performance over the last few years.

I would say Williams for the most reliability and focused pit crew. They're only left to improve on pace.

Good to see that McLaren is performing well. I'm sure the team's ability to improve will be remarkable with every race from now on.

Must say McLaren, with the team spirit that they have, and results they managed to achieve... Definitely my favourites this season.

Williams have had the worst start to an F1 team in history. And I think with their tiny budget and willpower, the amount they’ve improved is impressive. They’re still far behind but I hope to see them fighting for podiums in 2021

McLaren. Consistent development and improvement over the season so far. Alfa Romeo has been somewhat of a surprise also.

Being on top is one thing but staying at the top is the art of the game. Kudos to Mercedes for getting it right so far.... #WeMakeItLookEasy

I’m super impressed with Toro Rosso, hard to believe this is the old Minardi team where both their drivers exceeded all expectations!!

Redbull and Honda engineering. The aerodynamic has been sorted and the engine now also reliable. Watch that space, they could challenge for the title next year!

Ferrari fan for life, but McLaren have done an incredible job so far, considering how far back they were

McLaren (and I'm faraway from being a fan! If there was a person I didn't like in Formula 1, that person was Ron Dennis). Anyway I'm glad to see them finally getting together again and mainly without supposed big shot drivers who can't do nothing but complain! Now they need to find a good engine because with Renault it will be near impossible to go any further...

None the sport is finished and I've followed the sport since the early 80s

Mclaren, they have made a huge turn around this season. With andreas seidl at the helm, the only place they re going is up

And yet no Ferrari or anyone else 1st with the exception of RB. Hybrid era is killing with the beyond dominance of Merc being so far ahead of everyone else’s pace. Some competition would be nice! Don’t give me that bullshit of everyone should bring it to the table, there’s some crazy advantage behind the scene that you Merc fanboys don’t know about. Yawn.

the gap between top three teams and the rest is too much

Hi F1 and fans .... with all the media attention to the envirement and green thinking etc etc etc. Is there a research or developement posted in any magizine about the developemt of how clean the F1 is today. We all know that all top research of F1 is implemented in the modern cars but i like to read how clean F1 is now in 2019 .. 👍

McLaren is the most impressive.. Mercedes just has luck week after week.. Hoping Ferrari will get their things together for the second half..

Red Bull / HONDA‼️ Young Max may be awesome, but so is the way Red Bull has adapted to Honda’s engine. The last 2 years of griping about the Renault power plant is (almost) justified...

Haas, they have surprised me on how bad they are this year. Compared to last year this year has been terrible. They were fighting Renault for top of the mid pack, this year they are fighting for points at all.

It would be nice to see Mclaren back up there permanently fighting for the title. Always was a fan

Quite a gap between 3rd and 4th also between 10th and racing cars.

Williams been sandbagging the first half of the season just to give the others a glimp of hope, beast mode on in second half of the season

Mclaren And Williams 0 dnf not so many points but reliability is very good

I think the fact that Kimi drags that 8th place car into the points is the most impressive

My pick is Red Bull and Honda. They were a distant third, and they showed that careful hard work done with purpose makes progress. They’re certainly not outspending Ferrari, but managed to leapfrog them with smarter and more effective development

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18 hrs ago


The crash 💥 The surprise 😱 The battle ⚔️

Spa treated us to a scintillating race last season ⚡️
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I can't wait for next weekend. Spa always produces some awesome action

That Vettel move was such a good sign and made so much hope for the title in 2018, but then horror began and continued until today 😞 I hope that Vettel will win at least one of the next two races, maybe the last chances this year

The circuit spa is amazing..

Leclerc was lucky with the halo there. Things could have ended very badly.. Also, the 4 car moment at the end of the first sector was amazing👌

I was there with my sons. Last years

Counting the days and hours for the arrival of the weekend. It is impressive, the spectacles provided in this SPA GP!

I remember this race.The best thing was Ocon almost overtook Vettal overtaking Hamilton. Ocon has to sit in the Mercedes at some point in the future.

What a race! Hoping for the same again next week 👍

Was that the very last time Vettel won a race? Wow an entire year has gone by.

Going to be interesting this year, couple nice long almost straights that Ferrari can hopefully lay down the power, those midrange corners that Red Bull look so comfortable going through at high speed, than the tighter sections that Mercedes just seems to find seconds on other cars, needless to say either Ferrari or Red Bull let the Mercedes go and that’s race over, but Charles or Max get in front of Lewis it’s going to be a great race

I have a feeling that the Ferraris will do it again. We will not hear the name verstappen so much this weekend.

Lets see next week if merc and redbull will match the straigth line speed of ferrari. Cant wait the qualifying and race on sunday.

Was a good race, hoping this yr will be just as good

I wanna know what LeClerc's thoughts process was as a McLaren flies over the top of him 😂

Clamoroso come Charlie Whiting aspettò che Vettel superasse Hamilton per dare il via alla Safety Car

Beyoncé would be proud of the Halo!

So the halo works。。👍🏼👍🏼

People cry about the halo but Charles had luck to have it.

What an overtake from Ferrari that was ...I missed the 2018's Ferrari ....not this SP90

This Race showed why the Halo Makes completly sense. Leclercs carrer could have Ended Right there

That's also why "even" Perez is a better racer than Ocon. My opinion. Look at the drag race after Eau Rouge coming up to Le Combes

Waited until Seb past Hamilton to safety car the race...who remembers this🤦🏾‍♂️🤔

Was there watching sat in the stadium right on that corner, exciting stuff!

Only one week to go, before lights out!

According to the Finnish media, Mercedes is gonna announce Bottas staying for 1 more year.

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