Dubai, 5 April, 2011– In an atmosphere of suspense, thrill, and excitement, 12 of the best riders in the world will compete and demonstrate their spectacular styles in 6 amazing locations across 4 continents. The Red Bull X-Fighters season kicks off from Dubai.

For the first time in the UAE, and the Gulf region, and under the patronage of HH. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Sports Council, the first round of Red Bull X-Fighters World Tour will be held against the backdrop of the Jumeirah Beach Residence complex on April 15th. A track will be built on site with the capacity of 15000 spectators, including ramps suitable for the most challenging jumps. It will be surrounded by dirt spots to boost the spirit of adventure when the engines roar-. Red Bull X-Fighters 2011 in Dubai is supported by du as part of the “du Live!” initiative which brings the best of live entertainment and music to the UAE, including the first-ever du World Music Festival held recently.

During the past years, this international event visited the Pyramids of Egypt as well as  Rome, and moved from London to bullfighting arenas in Spain and Mexico.

The coming season is loaded with novelty and exhilaration. It will be launched in Dubai on April 15th, moving afterwards to Brasilia, Rome, Mardrid, and Warsaw before the grand finale in Sydney. Red Bull X-Fighters Sports Manager, Tes Sewell, explained the reasons as to why the coming championship will be the best ever, and confirmed that many countries are requesting to host this unique event. However, the organizing committee selected 6 locations that reflect the international spectrum of FMX tours. “Competitors’ qualifications and high levels were obvious last year, therefore, the challenge will be at its most and the final result will probably not be set before the grand finale. The riders’ long experience added to the enthusiasm and spirit of adventure, will allow the guys to challenge themselves and perform unprecedented jumps to satisfy the crowds” stated Sewell.

“Following the success of our recent du World Music Festival event, we are proud to present this exhilarating first round of the 2011 global tour of the Freestyle Motocross Championship, held in Dubai for the first time ever. This event continues our successful engagement with Red Bull – previously on F1 and Air Race campaigns, and it is as thrilling an association as our unprecedented mobile broadband speeds of up to 42.2 Mbps, the fastest in the country.” said Farid Faraidooni, Chief Commercial Officer, du.

To add further excitement to the event, du has announced an SMS competition from 27th March to 9th April, whereby a top scorer wins an incredible all expenses paid trip to watch the second stage of the event in Brazil. There are also many tickets to be won for the event in JBR just by sending the keyword XF to 3880.

As to riders’ news, Lance Corey will take for Mat Rebeaud. The American rider is 21 years old and started racing locally in South California, winning his first championship at only 11. By participating in the Red Bull X-Fighters World Tour, he aims at moving his freestyle skills forward to a better level through exciting competitions against this year’s FMX heroes, starting from Dubai. The FMX Tour features 12 of the world’s best motocross heroes such as the ever-enthusiastic Nate Adams (USA), Robbie Maddison (AUS), Andre Villa (NOR), Dany Torres (ESP), Levi Sherwood (NZL).

Red Bull X-Fighters event is supported by du, with the cooperation of Audi, Swatch, The Walk, MBC Action and the Dubai Sports Council, as well as with the collaboration of the Department of Tourism and Commerce Marketing (DTCM).

Tickets sales at and in all Virgin Megastores across the UAE.