V8 Supercars: Etihad Airways partners with V8 Supercars as Official International Airline
V8 Supercars has today announced a significant new partnership for the thriving sport. Etihad Airways, the national airline of the United Arab Emirates was unveiled as the official international airline of V8 Supercars. Etihad Airways is based in the UAE’s capital Abu Dhabi, where V8 Supercars holds the opening round of the Championship.
V8 Supercars is now in excellent company alongside Etihad’s distinguished partnership and sponsorship properties – Etihad Stadium in Melbourne; English Premier League side Manchester City Football Club; the Harlequin Premiership rugby union team; the 2011 Formula 1™ Etihad Airways Abu Dhabi Grand Prix; and Yas Marina Circuit.
V8 Supercars was recently given International Status by the governing body of World motorsport the FIA, which means it can extend to another five destinations outside of Abu Dhabi, Australia and New Zealand, meaning the Etihad partnership matches the huge potential growth and future international destinations of the sport.
V8 Supercars Chairman, Tony Cochrane, Etihad Airways General Manager Australia and New Zealand, Lindsay White, 2010 Championship Winner and Holden Racing Team’s James Courtney and Ford Performance Racing’s Mark Winterbottom announced the new partnership airside at Sydney’s International Airport today.
V8 Supercars Chairman Tony Cochrane said,
“V8 Supercars is very pleased to announce Etihad Airways as our official international airline partner. It is the first airline partner for our sport and we believe it is a fitting partnership between a world-class operator and a world-class sport.
“Earlier this year approximately 500 V8 Supercars personnel flew to Abu Dhabi on-board Etihad Airways flights for the Yas Marina V8 400 and our experience was second to none. We look forward to V8 Supercar fans being given access to exclusive deals and offers as a result of our new partnership with Etihad Airways.” Cochrane continued,
James Hogan, Etihad Airways’ Chief Executive Officer, said: “Today’s announcement of Etihad Airways as the official airline of V8 Supercars is a proud moment for our company.
“It marks the beginning of an exciting global partnership between our two organisations which will take our respective brand messages to new audiences the world over.
“The agreement with V8 Supercars continues our drive for strategic tie-ups with global brands that appeal strongly to our customers and that share our goal of being the world’s best.”
Globally, Etihad’s partnership with V8 Supercars will be highlighted through signage and promotions at select V8 Supercar events and content on Etihad’s in-flight entertainment system. In the coming weeks, V8 Supercars website will also carry links to special offers on Etihad Airways flights around the world.